Teasing / Recruiting Campaign
Berlin - Germany
One of the most exciting campaign I ever worked for. Teasing-campaigns are always fun, but this one even more fun than usual! The challenge was to attract and target developers and make them curious about Metro|nom (while still being undercover). We wanted to talk to them in a specific language only they understand, and expose the real struggles they have by working in start-ups.
So, what seemed to be an "anti start-ups" campaign, with a mysterious #TakeTheExit hashtag and guerilla actions, ended up being an amazing recruiting campaign for the next biggest software company: Metro|nom. This way, people would have a totally new approach and opinion about the brand Metro, they would trust its reliability and discover their new vision for the future.
Creation of the poster's layout
Coloring of the illustrations
Creation of merchandising designs
Involved in the thinking process for guerilla actions