Branding / Visual Identity

Manchester - UK

Script is a product brand from the Inosculate company. They provide a new trading and coding software to write trading plans into scripts. The challenge for this project was to create a visual identity that speaks clearly to the target group (traders who know the coding language) and that can be declined from the mother brand (Inosculate) to the product brand (Script). It is a fascinating universe to work with. Using coding language and mathematic symbols as graphic elements gave me a totally new perspective on design.