Branding / Visual Identity
Script Trading is a product brand from the Inosculate company. What they have to offer to their client is an amazing new trading / coding software that is writing trading plans into scripts. The challenge for this project was to create a visual identity that speaks clearly to the target group (traders who know the coding language) & that can be declined from the "mother" brand (Inosculate) to the product brand (Script), & to more products coming later. It's a fascinating universe to work with. Using coding language & mathematic symbols as graphic elements was bringing to me a totally new perspective on design & it was real fun to create!