Mini Cooper

Product catalog & diverse campaigns

Mini Cooper is such a dream client. This brand is so playful and colorful that it allows us, designers to really push our creativity to a fun level.

For the release of the first "Big" Mini Clubman, it was a real pleasure to play with the concept of an "Impossible Mini", a Mini that reverses all what we know about it and puts our world upside down.

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The "Broken Heart" campaign for second hand Mini's & the background pictures for point of sales are also some of my favorites projects I had to do for them.