The Coffee Roasters is a family business, making coffee with passion and love. They already had a visual identity but needed to update the labels of their coffee collection. I created a new color palette inspired by the natural colors of coffee beans on trees. They requested to keep the triangle. I decided on a minimalistic approach for the labels. This allows the brand to stay loyal to its former visual identity.
Dubin - Ireland
THE TRIANGLE IS OUR
BRAND KEY ELEMENT.
IT REPRESENTS THE HIGH MOUNTAINS WHERE THE COFFEE GRAINS GROW.